Market Research Analyst (Marketing & Ads)

Conduct market research to identify industry trends, customer needs, market opportunities, and emerging segments.

Analyze competitors, their positioning, pricing, offers, campaigns, creatives, channels, and marketing strategies.

Research target audiences and develop customer profiles, personas, and behavioral insights.

Monitor advertising trends across platforms such as Google, Meta, LinkedIn, YouTube, and other relevant channels.

Analyze competitor ad campaigns, messaging, creatives, landing pages, offers, and promotional strategies.

Track market size, growth trends, consumer behavior, and relevant industry developments.

Collect and analyze data from surveys, online research, social media, advertising platforms, reports, and other reliable sources.

Evaluate marketing campaign performance and identify patterns, opportunities, and areas for improvement.

Prepare research reports, dashboards, presentations, and actionable insights for the marketing team.

Support campaign planning by providing audience, competitor, keyword,