Digital Marketing Executive

Key Responsibilities

• Plan and execute digital marketing campaigns across Google, Meta, Instagram, LinkedIn, and other platforms.

• Manage Google Ads, Meta Ads, and paid social media campaigns.

• Implement SEO strategies to improve organic traffic and search-engine rankings.

• Conduct keyword research, competitor analysis, and market research.

• Manage company social media accounts and prepare content calendars.

• Create and publish engaging posts, reels, blogs, and other digital content.

• Monitor website traffic, leads, conversions, and campaign performance.

• Use tools such as Google Analytics and Google Search Console to analyze performance.

• Track and optimize campaign metrics such as CPC, CPL, CTR, conversion rate, and ROI.

• Coordinate with graphic designers, content writers, and sales teams.

• Prepare weekly/monthly digital marketing performance reports.

• Identify new digital marketing trends and implement suitable strategies.

• Support email marketing, WhatsApp marketing, influencer marketing, and other online campaigns.

• Continuously optimize campaigns to improve lead generation and return on investment.