Marketing Analytics Specialist

Analyze marketing campaign performance and customer data.

Track KPIs such as leads, conversions, ROI, customer acquisition cost, and engagement.

Create and maintain dashboards and analytical reports.

Identify trends, patterns, and opportunities in marketing data.

Measure the effectiveness of digital and offline marketing campaigns.

Work with marketing, sales, and business teams to support data-driven decisions.

Perform customer segmentation and behavioral analysis.

Conduct A/B testing and evaluate campaign results.

Monitor website, social media, email, and advertising analytics.

Present findings and recommendations to management.

Ensure data accuracy and consistency across marketing reports.