Marketing Analytics Specialist

Collect and analyze data from digital marketing campaigns, sales, CRM, and customer platforms.

Monitor marketing KPIs such as ROI, ROAS, CAC, conversion rate, CTR, and customer lifetime value.

Prepare marketing performance reports, dashboards, and presentations.

Analyze customer behavior, segmentation, acquisition, retention, and conversion trends.

Evaluate the performance of marketing channels and campaigns.

Conduct A/B testing and analyze campaign results.

Identify trends, patterns, and opportunities for marketing improvement.

Conduct market and competitor analysis.

Provide actionable insights and recommendations to marketing teams.

Support marketing budget analysis and allocation decisions.

Collaborate with marketing, sales, product, finance, and other teams.

Maintain data quality, accuracy, and consistency across reports.

Assist with marketing forecasting and performance planning.