Marketing Analytics Specialist

Analyze marketing, sales, customer, and campaign performance data.

Track key marketing metrics such as ROI, ROAS, CAC, conversion rate, CTR, and customer lifetime value.

Prepare regular marketing performance reports and dashboards.

Identify trends, patterns, and opportunities through data analysis.

Evaluate the effectiveness of digital marketing campaigns across different channels.

Conduct customer segmentation and behavioral analysis.

Support marketing teams with data-driven recommendations.

Perform competitor and market analysis.

Conduct A/B testing and analyze campaign results.

Monitor marketing budgets and campaign spending.

Collaborate with marketing, sales, finance, and product teams.

Maintain data accuracy and ensure reliable reporting.

Assist with forecasting and marketing strategy development.