Marketing Analytics Specialist

Collect, analyze, and interpret marketing and customer data.

Track and evaluate the performance of digital and offline marketing campaigns.

Develop reports, dashboards, and performance metrics for marketing teams.

Analyze customer behavior, segmentation, acquisition, retention, and conversion trends.

Monitor KPIs such as ROI, ROAS, CAC, conversion rate, CTR, and customer lifetime value.

Conduct market and competitor analysis to identify opportunities and trends.

Use statistical and analytical techniques to identify patterns and business insights.

Collaborate with marketing, sales, finance, and product teams.

Provide recommendations for campaign optimization and budget allocation.

Maintain data accuracy and ensure consistency across marketing reports.

Support forecasting, marketing planning, and performance evaluation.