Marketing Analytics Specialist

Collect, organize, clean, and analyze marketing and customer data.

Monitor marketing campaign performance across different channels.

Develop and maintain marketing dashboards and analytical reports.

Track metrics such as conversion rate, customer acquisition cost, retention, and ROI.

Analyze customer behavior, segmentation, and purchasing patterns.

Conduct market and competitor research.

Evaluate email, social media, search, and other digital marketing campaigns.

Identify trends and opportunities through data analysis.

Provide actionable insights to marketing and business teams.

Conduct A/B testing and analyze campaign results.

Support marketing forecasting, budgeting, and performance planning.

Collaborate with marketing, sales, product, and finance teams.

Automate recurring reports and improve marketing data processes.

Present analytical findings and recommendations to management.

Ensure accuracy and consistency of marketing data.