Marketing Analytics Specialist

Collect, clean, and analyze marketing and customer data from multiple sources.

Track and evaluate marketing campaign performance across digital and traditional channels.

Develop dashboards and reports using marketing analytics tools.

Monitor key metrics such as conversion rates, customer acquisition cost, retention, and ROI.

Analyze customer behavior, segmentation, and purchasing patterns.

Conduct market and competitor analysis to identify trends and opportunities.

Measure the effectiveness of email, social media, search, and other digital campaigns.

Provide actionable insights and recommendations to marketing teams.

Support marketing forecasting, budgeting, and performance planning.

Conduct A/B testing and analyze campaign experiments.

Collaborate with marketing, sales, product, and finance teams.

Automate recurring reports and improve data collection and reporting processes.

Ensure accuracy and consistency of marketing data.

Present analytical findings and business insights to management.