Marketing Analytics Specialist

Collect, organize, and analyze marketing and customer data from multiple sources.

Monitor and evaluate marketing campaign performance and ROI.

Develop dashboards and reports to track key marketing metrics.

Analyze customer behavior, segmentation, conversion rates, and engagement trends.

Identify trends and insights that can improve marketing performance.

Conduct A/B testing and analyze campaign results.

Track website, social media, email, paid advertising, and other digital marketing metrics.

Support customer segmentation and targeting initiatives.

Prepare regular performance reports and present insights to management.

Collaborate with marketing and sales teams to support strategic decision-making.

Maintain data accuracy, consistency, and reporting standards.

Use statistical techniques and analytical tools to identify opportunities for growth.

Forecast marketing performance and support budget allocation decisions.

Recommend improvements based on data-driven findings.