Marketing Analytics Specialist

Collect, analyze, and interpret marketing and customer data.

Track and evaluate the performance of digital and traditional marketing campaigns.

Develop dashboards, reports, and presentations for marketing performance.

Monitor key marketing metrics such as conversion rates, ROI, customer acquisition cost, and engagement.

Identify customer behavior, market trends, and growth opportunities.

Conduct segmentation and analyze customer journeys.

Work with marketing teams to optimize campaigns based on data-driven insights.

Perform A/B testing and evaluate campaign results.

Maintain data accuracy and ensure consistent reporting.

Collaborate with sales, product, finance, and marketing teams.

Use analytics tools to identify performance gaps and recommend improvements.

Present analytical findings and recommendations to management.

Stay updated on marketing analytics tools, technologies, and industry trends.