Marketing Analytics Specialist

Collect, analyze, and interpret marketing data from various sources.

Monitor and evaluate the performance of digital and traditional marketing campaigns.

Track key marketing metrics such as conversion rates, customer acquisition cost (CAC), ROI, and engagement.

Prepare regular marketing performance reports and dashboards.

Use tools such as Google Analytics, Excel, Power BI, and other analytics platforms.

Identify customer behavior patterns, market trends, and growth opportunities.

Conduct A/B testing and analyze campaign effectiveness.

Collaborate with marketing, sales, and business development teams.

Support customer segmentation and audience analysis.

Monitor website traffic, lead generation, and conversion performance.

Provide actionable recommendations to improve marketing strategies.

Maintain data accuracy, consistency, and reporting standards.

Present analytical findings to management and relevant stakeholders.