Marketing Analytics Specialist

Collect, clean, and analyze marketing and customer data from various sources.

Monitor and evaluate the performance of digital and traditional marketing campaigns.

Develop dashboards, reports, and visualizations to communicate marketing insights.

Track key marketing metrics such as traffic, leads, conversions, engagement, CAC, and ROI.

Analyze customer behavior, segmentation, retention, and purchasing patterns.

Conduct market and competitor analysis to identify trends and opportunities.

Provide data-driven recommendations to improve marketing strategies.

Perform campaign attribution and assess channel performance.

Work with marketing teams to establish KPIs and measurement frameworks.

Use statistical and analytical techniques to identify patterns and trends.

Maintain accurate marketing databases and ensure data quality.

Collaborate with sales, finance, product, and business teams on analytical projects.

Prepare regular performance reports and presentations for management.

Support forecasting, budgeting, and marketing planning activities.