Market Research Analyst (Data Science)

Conduct market research using primary and secondary data sources.

Collect, clean, organize, and analyze large datasets related to markets, customers, and competitors.

Identify market trends, customer preferences, and emerging business opportunities.

Develop statistical models and predictive analyses to support business decisions.

Perform customer segmentation and behavioral analysis.

Design surveys, questionnaires, and research studies.

Analyze survey results and other research data using statistical techniques.

Create dashboards, visualizations, and reports to communicate findings.

Monitor competitors, industry developments, pricing, and market dynamics.

Use machine learning and data science techniques where appropriate to improve research insights.

Collaborate with marketing, sales, product, and strategy teams.

Present research findings and data-driven recommendations to stakeholders.

Maintain data quality, accuracy, and research documentation.

Stay informed about new data analytics tools, research methodologies, and industry trends.